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Science Communication

Do you want to present your research to specific target groups in a vivid way and make it accessible to a larger audience? We at the ZML have many years of experience in addressing different groups of people such as specialists and executives, teachers and pupils. We would be pleased to support you in adequately addressing your target groups inside and outside the KIT.

Contact person at the ZML
Christian Wetzel
49 721 608 - 48212
E-mail: christian.wetzel∂

Our services can help to legitimize the application for public funds. After all, with the digitisation of all areas of life and work, research must also increasingly stand up to a medial public. We will talk to you about your work and together we will consider how your research content can best be presented. On this basis, we will design a suitable offer for you!

As ZML, we meet you at eye level and with short decision paths. Our offer is comprehensive. We show how research works not only in explanatory videos, but also in animations, infographics and texts. We choose the best form of presentation - whether it's an exciting feature, an emotional researcher portrait or an informative report. In addition, we show you how and where you can best share your content so that you can reach your target groups in the best possible way. Take a look at our previous projects, browse through our examples and be inspired.


Do you want to represent overall contexts in a visually appealing way? If you want to convey facts with a simultaneous focus on clarity, accuracy and vividness, interactive infographics are an option. An infographic visualizes abstract and complex facts and thus makes your research topic understandable to a broader readership.

Web presence

Do you want to present overall contexts attractively on your website? Together with you, we will structure and formulate your content to suit your target group.

Science videos

Videos present facts in a generally understandable way. Different types of videos are used: interviews, animated videos (for example with laying techniques or completely animated), insights directly into everyday laboratory life, portraits of researchers or even an entire video series. According to scientific studies, videos can be used to convey content more easily and more vividly, and animated explanatory videos in particular are often shared in social networks.

Instructional videos

Currently, instructional videos are very much in demand as a tool to impart knowledge. One of the largest online tutoring platforms, the Khan Academy, for example, is largely based on freely accessible videos. For learning success it is initially irrelevant whether you convey your ideas and content via a "high-tech video" or a simple "scribble" video. It is more important that the didactic approach is adapted to the content and the target group. We would be happy to advise you on which setting is suitable for your presentation. In addition to consulting, we can of course also assist you with the implementation and production.

Online courses

Would you like to implement your entire seminar series or lecture content online? For such large complexes of topics, a spectrum of possibilities is available to you - from interactive online lectures, so-called webinars, to a "Massive Open Online Course" (MOOC). We would be happy to show you the various possibilities and support you in their implementation.


When choosing the appropriate medium, think not only about the facts to be communicated, but also about the how. For example, complex scientific content can be embedded in stories and thus be communicated to a broad public in an easily understandable and entertaining way. According to scientific findings, stories can be used to convey content more easily and more vividly, and animated explanatory videos in particular are popular in social networks. The keyword here is "storytelling", which is also often used as a (self-)marketing tool.